HEYTEA Menu Price In France

Since its arrival in Europe, the Chinese brand HEYTEA which popularized cheese foam tea all around the world has made an impact in the French market. The brand currently has nine stores in France, including flagship stores in Paris, Lyon, Bordeaux, Lille and Nice, as of June 2026. This article will give more details on and the pricing plan for HeyTea’s menu items for the French market.

Once in France, HEYTEA realised that there was a need for it to modify its menu to fit the local taste and expectation. French people are known to value and appreciate high quality ingredients, enjoy a lower sugar content and are willing to pay for the better experience. Consequently, some fundamental recipes were tweaked to suit the taste of Europeans at HEYTEA.

The brand has now adopted top quality French dairy products, such as Normandy cream and fresh milk from the local farms. The sugar has been cut down on most items and there are a number of new seasonal varieties that bring flavours from the French patisserie and local ingredients. The changes demonstrate a careful balance of retaining the distinctive character of HEYTEA while also honoring French cuisine.

The price of HEYTEA in France is significantly higher than in China. The price range of a classic cheese foam tea in China is 2.30–3.30 euros, while the price range in France is 6.90–9.20 euros. The premium positioning is a result of several factors.First of all, France’s operating expenses are much higher. High rents in prime retail sites in Paris, French social charges and labor law make labor costs higher. Furthermore, there are a number of specialty teas and ingredients that are imported into the brand – adding to the cost. In addition, the VAT rate in France, which is 20%, is applied to the final price paid by the customers.Above all, HEYTEA intentionally sets itself apart from being a typical “bubble tea” store into a high quality tea company.

Cheese Foam is still the main event in HEYTEA France menu with sales accounting for more than 55% of the total. These beverages are topped with a light, airy and slightly salty cream cheese that pairs perfectly with all sorts of teas.Some of the most popular items in this category are Classic Cheese Foam Milk Tea €7.50, Cheese Foam Strawberry €8.40 and Cheese Foam Mango Passionfruit €8.60. The Cheese Foam Okinawa Brown Sugar is sold for €7.90 and the Cheese Foam Matcha is sold for €8.20. The Ispahan Rose & Lychee Cheese Foam can only be found in France, and is sold at a high price of €9.10, especially in Paris.The French cheese foam is significantly less sweet and lighter than the original Chinese foam, which was made with French cream cheese and high quality Normandy cream which is more suited to the preference of French people.

Apart from signature cheese foam drinks, HEYTEA has a refined line of fresh fruit teas and milk teas. The Fresh Fruit Tea series offers lighter and more refreshing tea, which will appeal to the health-conscious French public.Some highlights here are Passionfruit Jasmine Tea (€6.90), Lychee Oolong with Fresh Grapes (€7.80) and Strawberry & Peach Fruit Tea (€7.50). The Mango Coconut Cloud (€8.30) is a tropical take on the classic hot beverages, and the Very Berry Hibiscus tea (€6.80) is a low sugar option. The Premium Milk Tea collection includes refined teas like Paris Earl Grey Milk Tea (€6.70), Roasted Oolong Milk Tea (€6.90) and the Signature Taiwan No.9 Black Tea Latte (€7.10). The Hazelnut Praline Milk Tea, at €7.80, is a local favourite that successfully brings the tea culture in Asia together with French pastry notes.

One of HeyTea’s best moves in France has been to continuously introduce seasonal and limited editions. These beverages generate anticipation and foster re-visitation.

The recent releases of limited editions are: Mont Blanc Chestnut Cheese Foam (€8.90) in autumn and winter, Lavender Honey Cheese Foam (€9.20) in spring and Summer 2026: Strawberry Tiramisu Cloud (€8.70). These are often France-inspired flavours which have been well received and regularly enjoy a small premium over the menu items themselves.

Heytea offers a lot of customization, with each customization option being an additional charge. Cheese foam topping will cost €1.50, brown sugar pearls €0.90 and fresh fruit pieces €1.20. Extra French cream, coconut jelly or grass jelly may also be added to the orders. One new trend in French stores is the demand for “moins sucré” (less sweet) products, and many customers want 30-50% less sugar. The brand has responded with training of staff to actively provide reduced sugar options. Oat milk and almond milk is available for all drinks for an extra €0.70 and is catering to those who are vegan and lactose intolerant. All stores fully adhere to strict EU regulations and nutritional information and allergens are clearly displayed including calorie levels.

In large cities such as Paris and Lyon, the high price is accepted by most customers, who have come to expect specialty coffees to cost between €5 and €7. In smaller cities however, there is some price sensitivity.

HeyTea has still managed to gain following among youths, students and foreign residents. With its Instagram-worthy presentation, quality and innovative French-inspired flavors, the brand has carved out a niche for itself in the competitive French beverage market.

In the future, HEYTEA will need to maintain the image of a premium brand while trying to capture the wider market. A more affordable core range offering below €6.50 could be a savvy strategy to increase volume, while keeping the brand positioned as an upscale brand.